Book advertisement in cinemas target group-specifically! 15.03.2012

Cinechannel enables you to book precisely with regards to your target group!

In Austria, the cinematic landscape has massively changed over the last years. The retrofitting from analogue broadcasting to almost nationwide digitalization provides additional value for the audience.

3D movies had their breakthrough in 2009: 11 films – from Bolt to Ice Age 3 – brought additional boost in turnover. Since the 2010 blockbuster Avatar 3D has been on the tip of everyone’s tongue and has set out to conquer movie theatres. Above that, the boom of genre films has had a positive influence on growing audience development and improved campaign performance.

Genre movies are released nationwide in all multiplex cinemas and allow for a differentiated, clearly definable segmentation of target groupings according to gender, education, age and interests. Across the board, the fraction of these target groupings in the movie theatre accounts for 70% or more.

roughly arranged, the cinema goers can be subdivided into the following categories:

women
men
family
16-25 years
25+

„”We go into depth with regard to the movie and have a look at certain factors such as actors, plot and the assessment of the distributor, which subsequently allows our clients to book straight to the point. The numerous details about the structure of the audience of individual movies often reveal unexpected trends. Who would have thought, for example, that more than half of the viewers of the last Harry Potter movie were over the age of 30?” Michael Kindermann explains.

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